It’s Like Skin is the game-changing 2-in-1 that’s taking off, one lightworker at a time.
– KEYS SOULCARE
Have you heard the news? It’s Like Skin is here, ready to amplify what’s already within you. The soul-loving skin tint is infused with squalane and niacinamide, giving you a fresh look with a skincare boost. Lightweight, buildable, and “skinclusive” — with 40 shades and tones to match your complexion — It’s Like Skin is whatever you need. Dab it for a quick blemish diffuser, or blend it for fuller coverage. Whatever the look, you get to choose.
The message? Beauty is in the eyes of beloved lightworkers, and this declaration is making waves across the digital world. Women’s Wear Daily (WDD), People, and InStyle had much to say about the soulcare multitasker. Here are a few key highlights to celebrate your skin and own your power.
OUR GODDESS-IN-CHIEF OF SKIN-FIRST RITUALS
While it’s tempting to prioritize the aesthetic, Alicia Keys worked to be skin-forward. When developing the formula for It’s Like Skin, Alicia and Dr. Renée shared their skin story. With a common history of breakouts and cover-ups that worsened their skin, the dynamic duo knew they had to find a better base for those looking to own their own power.
“It feels amazing, and it’s good for your skin. When creating offerings, what’s most important to me is that your skin feels safe and protected. I know I can feel safe in this offering since it was mindfully created to be good for your skin.” — Alicia Keys for WWD
LIGHTWORKER RAYYA ANSARI ON THE BEAUTY OF MODESTY
Lightworker Rayya Ansari knows first-hand what it means to own your power. As a Black Muslim woman in modest dress, she embodies this mantra fully. The beauty influencer doesn’t take her representation lightly and instead leads with the intention for the greatest impact.
“Dressing modestly has really shifted my perception of beauty to what’s on the inside. Like a person’s personality and how they are to other people. People’s looks can fade and as you grow older you do look different but I feel like when someone is genuinely a good person that’s going to stay and I believe that’s beautiful.” — Rayya Ansari
OUR GODDESS-IN-CHIEF ON THE IMPORTANCE OF PERSONAL RELATIONSHIP
Skin-deep soulcare isn’t superficial — it’s necessary. Our skin is a map of our histories and current energy. Alicia’s most infamous skin story of make-free days led her down a path of self-discovery.
“As I started to get more into that personal relationship with myself, that’s when I started realizing, ‘Okay, it’s not about anything specific. It’s not about makeup or no makeup. It’s not about mascara or no mascara. It’s not about lipstick or no lipstick. That’s not what it’s about. What it’s about is, how do you want to express yourself, and what space do you want to claim for yourself. And what boundaries do you want for yourself?” — Alicia Keys for InStyle
Share your skin story: Where have you learned to own your power? Let us know in the comments!
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