Share the
of Beauty

Picture of Alicia Keys facing the sun

Wherever you are in your journey
to greatness, welcome.

I’m so excited to vibe with you all. Creating Keys Soulcare has been my pleasure and my passion. The truth is, self-care—self-love, really—has always been super important to me.

It’s not just the products that I use, it’s also the space I give myself. To slow down. To meditate. To do a face mask or to light my favorite candle. It’s these moments—these rituals—that nurture me and make me feel connected body, mind and spirit. It’s my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter. Thank you for joining me on this journey. Let’s vibe higher, together.

Love and light,

Black and white picture of a person's shadow

the Keys


Be your most beautiful self, inside and out.

Learn more

Find a piece of peace
within yourself.

Learn more

Feed your curiosity and elevate your awareness.

Learn more

Discover inspiration
and community.

Learn more

Start Your Journey Here


Soulcare is not just one thing, it’s everything. Learn more here.
If you’re a positivity practitioner who spreads good vibes — you’re already a lightworker! Lightworkers featured on our site are sourced by our editorial team on an ongoing basis. Post your own lightworker story on Instagram with #KeysSoulcare so we can celebrate you. We love to highlight lightworkers on our social channels!
We’re excited to preview our first ritual with you here on in early December. The initial skincare collection will arrive in early 2021 on and select retailers. Sign up here to be the first to know.
At this time we are not accepting editorial submissions or pitches.
We do not accept products or services in exchange for editorial coverage or a post. Our content is solely determined by our editorial team.
Our editorial team highlights products or services that we’re excited about, and we think you will be too. Any commissions earned will be donated to a non-profit organization. Partnership details coming soon!
Yes! In line with Alicia’s passion for lifting up others, Keys Soulcare will donate a portion of profits to non-profit organizations. Partnership details are being finalized and will be announced soon.
The creation of an account will allow you to interact with the Keys Soulcare community and receive exclusive benefits.
Just click on the "forgot password" link to trigger an automatic reset email. Reach out to if you need additional help.
Please log in to your account, click "edit" and change to the correct information.
Please be sure to check your junk/spam folders, and add "" to your safe senders list. If you are still not receiving emails, please contact us at so we can help.
We do not currently accept advertisers.
If you do not wish to receive communications from us about special offers and promotions, you can opt-out of receiving these communications by following the instructions contained in the messages you receive. Even if you opt-out of receiving these messages, we reserve the right to send you certain communications relating to the services we provide, and we may send you service announcements and administrative messages. We do not offer you the opportunity to opt-out of receiving those service or administrative communications.