Trinity Mouzon Wofford is the wunderkind behind Golde — the wellness shop you need to know.
– KEYS SOULCARE
In a tiny one-bedroom apartment in Brooklyn, Trinity Mouzon Wofford co-founded Golde, a blooming health and beauty company powered by superfoods. Fast forward five years and you can find Golde’s line of delicious teas, lattes, and super-blends online and on your nearest Target shelf.
Trinity’s secret to thriving? Merging feel-good self-care with nutrient-rich sustenance. (Psst…we’re definitely adding these Vegan Matcha Cinnamon Rolls to our baking list.) Here’s what the lightworker had to say about operating a family business with her high school sweetheart and redefining what it means to be well.
WHAT’S IT LIKE RUNNING A BUSINESS WITH YOUR PARTNER ISSEY?
I like to think of it as our superpower. We always know what the other person is thinking, which makes decisions easier. There was never any hesitation about starting a business as a duo, and we’re really grateful to be in it together.
WHAT SETS GOLDE APART IN THE WORLD OF SUPERFOODS?
Truly delicious products, a genuine community, and superfood-focused formulas. We avoid filler ingredients and really let the superfoods be the star of the show.
WHY IS ACCESSIBLE WELLNESS A PART OF GOLDE’S MISSION?
I was raised by a single parent with a pretty severe autoimmune disease. When I was a teenager, my mom switched over to seeing a more holistically-minded physician. Long story short, she saw an incredible improvement in her symptoms. That was my first real exposure to the power of “wellness.”
I decided that I wanted to be a doctor who specialized in the holistic treatment of patients. I was pre-med in college at NYU until I found out my mom had to stop seeing her doctor because she couldn’t afford it. That forced me to pause and consider my interest in wellness, and how this piece of accessibility played into it. That experience was definitely top of mind for me as I brought Golde to life a few years later.
WHAT ARE SOME OTHER BARRIERS YOU’VE SEEN IN THE WELLNESS WORLD?
High price points, lack of inclusivity, and lack of education. There’s so much information out there that it can be hard to decipher what we should actually be listening to and putting in/on our bodies. The notion of one-size-fits-all wellness, “no pain no gain,” and the idea that wellness is only for certain groups of people [are also barriers]. Wellness and self-care are for absolutely everyone, and should feel good!
HOW HAS GROWING A WELLNESS BRAND IMPACTED YOUR RELATIONSHIP WITH WELLNESS?
At this point in Golde’s journey, I often don’t have a ton of time to devote to extensive self-care practices, so I’ve learned to structure my days in ways that feel good to me and to squeeze in those little moments of joy where I can. It’s always a journey! I try to be conscious about taking little moments for myself within what is usually a super busy day. Wellness rituals don’t have to be elaborate or time-consuming to have a significant impact.
WHAT DOES YOUR DAILY RITUAL LOOK LIKE?
I wake up and rehydrate with a big glass of water from my Berkey filter. I love a smoothie for breakfast, [followed by] a walk around the block or a quick at-home workout before I sit down to tackle my inbox. I take an hour lunch break every day, which really helps to keep me sane and follow it up with a matcha latte to help power me through the afternoon. After work, it’s cooking dinner with Issey and doing a simple skincare routine before going to bed at a somewhat grandmotherly hour. Sleep is the best wellness secret!
WHEN DO YOU FEEL MOST CONNECTED TO YOUR HIGHEST SELF?
When I’m gardening! Any time I can spend in nature and away from my screens is a huge win in my book. It’s the best destresser.
WHAT IS YOUR ULTIMATE VISION FOR YOUR WORK?
To get superfoods into the hands of as many people and make wellness truly accessible.
WHAT IS YOUR ULTIMATE VISION FOR YOURSELF?
Living a life that brings me peace and accomplishment.
WHAT MAKES YOU A LIGHTWORKER?
Our approach to wellness at Golde is rooted in self-compassion, positivity, and community. I think bringing this energy out into the world on a large scale is my form of lightwork!
In the comments, let us know your wellness superfood favorites and secrets.