Share the
of Beauty

Dermatologist-developed, clean skincare formulas.
Skin-nourishing ingredients.
Soul-nurturing rituals.


Because to us, beauty is more than skin deep. Created with Alicia Keys and inspired by her own skincare journey and love of ancient beauty rituals, Keys Soulcare goes beyond skincare to truly care for the whole self — body, mind, and spirit.

Shop Now Explore Our Rituals

Coming Soon

Be the first to know about our full skincare collection — launching early 2021.

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Keys Soulcare products and Dr. Renée Snyder


We’ve partnered with a board-certified dermatologist to create clean, safe, and effective product offerings — always cruelty-free. Certified by the American Board of Dermatology, Dr. Renée Snyder works closely with Alicia Keys and the Keys Soulcare team on the formulation of every clean skincare offering.

Fair Trade Certified Factory
Fair Trade Certified Factory

Fair Trade Certified™

As the first beauty company to utilize a Fair Trade Certified™ factory, we hope to create a standard in the industry for social and environmental responsibility, empowerment and economic development.

Creamy Blue Swatch
Cruelty Free Leaping Bunny

Clean Formulas

We are Leaping Bunny and PETA certified! All our product offerings are formulated with potent yet gentle ingredients, and without 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines:

  • NO Parabens
  • NO Phthalates
  • NO Sulfates
  • NO Formaldehyde
  • NO Nonylphenol ethoxylates
  • NO Triclosan
  • NO Triclocarban
  • NO Toluene
  • NO Coal tar
  • NO Lead
  • NO Mercury
  • NO Acrylamide
  • NO Hydroquinone

We continually monitor international regulatory data and the scientific community in order to deliver the cleanest, most effective formulas possible.

Clean Skincare Ingredients


Inspired by ancient beauty rituals, time-honored minerals and botanicals like malachite, Manuka honey, and Hojicha powder are combined with modern ingredients like hyaluronic acid, ceramides, and bakuchiol to create highly-efficacious formulas gentle enough for all skin types.


Honoring the connection between skin and soul, every offering is infused with intention — from symbolic icons and affirming mantras to recommended rituals — to transform the time we spend caring for our skin into a moment of personal ceremony.

the Keys


Be your most beautiful self, inside and out.

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Find a piece of peace
within yourself.

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Feed your curiosity and elevate your awareness.

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Discover inspiration
and community.

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Picture of Alicia Keys facing the sun

Wherever you are in your journey to greatness, welcome.

Thank you for joining me on this journey. Creating Keys Soulcare has been my pleasure and my passion. The truth is, self-care — self-love, really — has always been super important to me.

It’s not just the products that I use, it’s also the space I give myself. To slow down. To meditate. To do a face mask or to light my favorite candle. It’s these moments — these rituals — that nurture me and make me feel connected body, mind, and spirit. It’s my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together.

Love and light,

Join the Conversation

Calling all lightworkers! The Keys Soulcare community is about taking care of ourselves, embracing our inner light, and connecting with others. From celebrating our skin to amplifying our voices, we’re here for you with stories, tips and inspiration. Sign up for fresh soulcare in your inbox weekly and join us at @keyssoulcare.

Group of Kids - The Happy Org

Empowering Others

The mission of Keys Soulcare is simple — we want to empower everyone to shine brighter. So we’re proud to contribute to The HAPPY Organization, a youth-founded and led 501(c)(3) organization empowering young people through holistic education. A true lightworker, CEO Haile Thomas founded HAPPY when she was only 12 years old as a way to help the next generation blossom into happy, healthy, informed, and activated individuals in their homes, schools, communities, and the world.

Start Your Journey Here


Soulcare is not just one thing, it’s everything. Learn more here.
If you’re a positivity practitioner who spreads good vibes — you’re already a lightworker! Lightworkers featured on our site are sourced by our editorial team on an ongoing basis. Post your own lightworker story on Instagram with #KeysSoulcare so we can celebrate you. We love to highlight lightworkers on our social channels!
We’re excited to preview our first ritual with you here on in early December. The initial skincare collection will arrive in early 2021 on and select retailers. Sign up here to be the first to know.
At this time we are not accepting editorial submissions or pitches.
We do not accept products or services in exchange for editorial coverage or a post. Our content is solely determined by our editorial team.
Our editorial team highlights products or services that we’re excited about, and we think you will be too. Any commissions earned will be donated to a non-profit organization. Partnership details coming soon!
Yes! In line with Alicia’s passion for lifting up others, Keys Soulcare will donate a portion of profits to non-profit organizations. Partnership details are being finalized and will be announced soon.
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