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DISCOVER SOULCARE
“My skin didn't start to change until I changed the energy around me.” - Alicia Keys
Alicia Keys just added color cosmetics to her beauty line.
The line is cruelty-free, developed in partnership with dermatologists, and includes a wide range of ingredients good for the skin such as avocado oil, camellia seed oil, and shea butter.
Alicia’s passion translate[s] so beautifully into this line....The importance place[d] on rituals, [with] self-care at the center. It’s a refreshing, thoughtful, and unique approach to beauty.
Soulcare is this idea of really taking care of yourself from every part of yourself: your mind, your spirit, definitely your body.
Keys Soulcare has put as much emphasis on smooth glowing skin, as they have a sound mind and spirit.
Her brand, which launched this month, is also a reminder to take care of your mind and spirit.
The brand's missionis to expose the world to rituals and products that help people care for themselves holistically —by nurturing their body, mind, and spirit.