STEAL THE POST-SHOW RITUAL THAT ALICIA USED ON TOUR
Soulcare knows no bounds when it comes to our offerings.
– KEYS SOULCARE
We get it. You’re booked, busy, and not in the mood to figure out how to “self-care” in your day-to-day. Despite how important and fulfilling self-care is, the practice can feel like a chore when you’re already at capacity.
“What I think people don’t really know about Keys Soulcare is even in the five minutes that you have to undo yourself at the end of the day, [you] get to make a ritual out of it.” — Alicia Keys
Soulcare ritualizes what you already have to do and fits into your schedule. The vision of soulcare is rooted in the values of our Goddess-In-Chief, who knows all about living an abundant and intentional life. Alicia put her vision into practice as she trotted across the globe for her KEYS world tour. In this IG reel, she breaks down the post-show offerings and affirmations she used to create her bedtime ritual.
Nourishing Cleansing Balm
Affirmation: I can start over at any time.
Alicia’s first step was washing away the day with our bamboo charcoal-infused Nourishing Cleansing Balm. The rich formula rinses off impurities, dirt, and makeup to give you a fresh base. The hydrating blend of shea butter, sunflower seed oil, and macadamia seed oil leaves skin moisturized with essential fatty acids.
Alicia’s take on the affirmation? “Nobody controls me. If I don’t like something that I did, I get to do it again.”
Reviving Aura Mist
Affirmation: I am as free as the air.
Alicia took the next step with one of her favorite offerings and mantras. Made with the rose of Jericho, the Reviving Aura Mist is the ultimate reset for your mind and body.
“Sometimes we feel limited,” Alicia expressed, speaking the essence of the affirmation she strives to embody. “We talk ourselves into all these feelings and places, and we actually believe it. What does the air feel like? The wind just blows. It does what it wants. It just keeps flowing.”
Affirmation: I embrace all possibilities.
“A lot of times, we stop ourselves from our blessings. We block our blessings.”Alicia lets us know she’s done standing in her own way. “I embrace all the possibilities. Bring it to me!”
Embrace the possibility of shining at full wattage with Alicia’s not-so-secret skincare fave: serums. As part of her ritual, Alicia layers on our dermatologist-developed Promise Serum. With niacinamide for brightening, zinc for oil control, and snow mushroom for unmatched moisture, we promise this offering will level up your skincare ritual.
Skin Transformation Cream
Affirmation: I welcome all circumstances as a catalyst for change.
“We get really stuck into this idea of what’s good. This [happening] was good, this [happening] was bad…What if it was a catalyst to push you in the direction you’re supposed to go into?” Alicia reflected on the Skin Transformation Cream’s mantra as she layered on the meditative hydrator.
The cool, calming blend lives up to its name with malachite to purify and “nature’s retinol” bakuchiol to even out skin tone. Skin feels lighter, smoother, and dewier as the formula sinks in as seamlessly as the affirmation.
Radiant Eye Cream
Affirmation: I have awakened my full potential.
“Even if you don’t realize your full potential, just saying it…I like saying things in the affirmative, even when it [hasn’t] happened yet. Can you imagine what’s coming for you?” — Alicia Keys
Tapping into our potential takes work and patience. For Alicia, it requires long days, extended travel, and high-energy performances. She applies our revitalizing Radiant Eye Cream as the last step of her post-show ritual to keep looking and feeling refreshed.. It’s creamy, soothing, and glides on effortlessly to nourish the sensitive skin of her under eye. Every swipe of our Radiant Eye Cream provides a protein-rich boost of peptides for collagen production and illuminates with gold foil. (A beauty staple used by ancient Egyptians dating back millennia.)
Soulcare check: What are your busy-season rituals? Share your time-saving soulcare in the comments!