Skip to main content Skip to footer content
Get a free sample of our Golden Cleanser with all orders.
SEARCH
  • Shop
    Featured
    • Shop All
    • Best Sellers
    • Alicia's Makeup Look
    • Award Winners
    • Candles & Lifestyle
    • Sage + Oat Milk Scent
    • Mother’s Day Gift Guide
    Skincare
    • Shop All Skincare
    • Moisturizers
    • Cleansers & Toners
    • Serums & Oils
    • Exfoliator
    • Balms
    • Eye Cream
    • Facial Mask
    • Facial Mist
    • Peptides in Skincare
    Makeup
    • Shop All Makeup
    • Skin Tint
    • Lip Balm
    • Blush
    • Eyebrow Gel
    • Highlighter
    • Face Primer
    • Brushes & Tools
    Body Care
    • Shop All Body Care
    • Body Lotion
    • Body Wash
    • Body Scrub
    • Body Oil
    • Body Balm
    Shop by Skin Concern
    • Fine Lines & Wrinkles
    • Mature Skin
    • Oil Control
    • Hydration
    • Dullness
    • Fragrance-Free
    • Non-Comedogenic
    Nurture+Glow

    NURTURE + GLOW

    These makeup offerings
    are packed with
    skin-
    loving ingredients.

    Shop Now
    Shop Now
  • Best Sellers
  • Discover
    • Shade Finder
    • Explore Affirmations
    • Ingredient Glossary
    • Videos
    STORIES
    • Read All
    • Body
    • Mind
    • Spirit
    • Connection
    Discover Soulcare

    DISCOVER SOULCARE

    “My skin didn't start
    to change until I
    changed the energy
    around me.”
    - Alicia Keys

    Watch Now
    Watch Now
  • What is Soulcare
Rewards
  • Shop
    Featured
    • Shop All
    • Best Sellers
    • Alicia's Makeup Look
    • Award Winners
    • Candles & Lifestyle
    • Sage + Oat Milk Scent
    • Mother’s Day Gift Guide
    Skincare
    • Shop All Skincare
    • Moisturizers
    • Cleansers & Toners
    • Serums & Oils
    • Exfoliator
    • Balms
    • Eye Cream
    • Facial Mask
    • Facial Mist
    • Peptides in Skincare
    Makeup
    • Shop All Makeup
    • Skin Tint
    • Lip Balm
    • Blush
    • Eyebrow Gel
    • Highlighter
    • Face Primer
    • Brushes & Tools
    Body Care
    • Shop All Body Care
    • Body Lotion
    • Body Wash
    • Body Scrub
    • Body Oil
    • Body Balm
    Shop by Skin Concern
    • Fine Lines & Wrinkles
    • Mature Skin
    • Oil Control
    • Hydration
    • Dullness
    • Fragrance-Free
    • Non-Comedogenic
    Nurture+Glow

    NURTURE + GLOW

    These makeup offerings
    are packed with
    skin-
    loving ingredients.

    Shop Now
    Shop Now
  • Best Sellers
  • Discover
    • Shade Finder
    • Explore Affirmations
    • Ingredient Glossary
    • Videos
    STORIES
    • Read All
    • Body
    • Mind
    • Spirit
    • Connection
    Discover Soulcare

    DISCOVER SOULCARE

    “My skin didn't start
    to change until I
    changed the energy
    around me.”
    - Alicia Keys

    Watch Now
    Watch Now
  • What is Soulcare
Rewards
Keys Soulcare
Rewards
My Account
minicart 0
minicart 0

Connection

YOU NEED TO FOLLOW THESE 40 AND UP INFLUENCERS ASAP

Connection

YOU NEED TO FOLLOW THESE 40 AND UP INFLUENCERS ASAP
Share

These age-defying lightworkers are living their best lives and inspiring us to do the same.

– KEYS SOULCARE

Appreciating the gift of aging is soulcare, but getting older often gets a bad rep. Ageism, defined as “stereotypes, prejudice and discrimination towards others or oneself based on age,” creates cultural expectations and limitations that impact everyone — and it’s about time we shift the narrative.

Ready to celebrate your midlife revival? Read on to discover 10 inspiring lightworkers who are breaking all the rules, and living their most authentic lives in every decade.

Alicia Keys, 41

Our goddess-in-chief recently celebrated her 41st and could not be more in her zone. “I don’t want any more of the nonsense or bullshit,” Alicia shared in an interview with USA Today, when speaking about her milestone birthday. “It’s such a freedom and strength that comes from knowing who you are and who you want to be, and all the things we’re all looking for and for our kindred spirits to connect.” FOLLOW ALICIA.

Stacy London, 52

Retired from her days as TLC’s What Not to Wear co-host and critic, Stacy London is deep in her rebirth. From leaving men behind in her dating life to becoming the CEO of State Of — a safe haven for all things menopause — Stacy’s post-40 transformation has been extraordinary. In her interview with StyleLikeU, Stacy talks about the joy of her continued metamorphosis and why everyone should start looking forward to midlife. “If we keep talking about this stage of life — the middle of life — as some sort of ending, instead of maybe an ending that has a new beginning, we lose the incredible brilliance and wisdom of people at this age…” If Stacy isn’t proof that it’s never too late to rewrite your story and live your fullest life, we don’t know who is! FOLLOW STACY.

Denise Harris, 53

On the hunt for some fitness inspo? Look no further than Denise Harris, founder of Resolve to Move. Denise embraces movement as a daily practice and promise, making incredible strides as a Brooklyn-based personal trainer and pilates instructor. Harris’ secret to fitness success? Just move. “I dabbled with working out for years, but I always fell off the wagon. Hard work can lead to great results, but it isn’t always sustainable.” Denise told Women’s Health Magazine. “So when I was 42, I resolved to just move. When I’m active every day — whether that’s a 10-minute abs series before bed or a 30-minute circuit while I’m waiting on laundry — I’m more disciplined and happy.” FOLLOW DENISE.

Nick Wooster, 61

Nick Wooster is a design and retail consultant making iconic menswear statements on and offline. Nick’s seemingly unwavering confidence is one of his many draws, especially to younger menswear enthusiasts. In an interview with The New York Times, Nick shares he’s most courageous when it comes to his closet: “I’m probably one of the most fearful persons in the world, but not when it comes to getting dressed.” At 61 years-old, an age where most expect more drab than fab clothing, the fashion legend is showing no signs of going out of style anytime soon. His 924K followers are a testament to his swag and inspiration to look and feel good at any age. FOLLOW NICK.

Jin Cruce, 54

Jin Cruce has a thing or two to say about living with grays. The pharmacist-turned-influencer stopped dyeing her hair back in 2018, leaving behind the aesthetic pressure to hide her true shades. “Getting older has been great for my mind, body, and soul,” Jin shared with her IG community. “I’m seeing and experiencing life with an open heart and open mind and taking better care of myself. I’m more relaxed, mellow, confident, loving, and free — and I think that comes with finally accepting and embracing who I am and letting go of old fears and expectations of how life or I should be.” Well said. FOLLOW JIN.

Grace Bonney, 40

Grace Bonney is a curator of stories from midlifers across communities. The founder of Design*Sponge and Good Company took inspiration from her own storytelling project, Collective Wisdom, in order to build a new path on her own journey. “Working on Collective Wisdom was actually what showed me I was ready to move on and try something else, so I am now a graduate student studying to be a marriage and family therapist at Syracuse University,” she shared with us. “I felt self-conscious going back to school at the age of 40, but it’s been an incredible experience.” FOLLOW GRACE.

Jeffrey Marsh, 44

Jeffrey Marsh was the first openly non-binary presence to be interviewed on national television and continues to be a beacon of hope for the LGBTQIA+ community. As an advocate and author, Marsh is creating space for dialogue to disrupt false narratives surrounding queer identity. In their #ProudToBe Nonbinary and Old video, Jeffrey expresses the importance of older queer representation online. “If you’re a teenager, and you’re non-binary, and you’re watching videos on YouTube, and you only see videos from younger people — I think it instills inside [of] you a sense that you have no future.” They go on to say, “If you are a young person and you’re looking at me with my crow’s feet, you’re going to earn yours someday. You’re going to make it.” FOLLOW JEFFREY.

Grece Ghanem, 57

With 740K — including fashion’s latest and greatest, Zendaya — Grece Ghanem is a name and face to know. The microbiologist-turned-personal trainer switched up careers, but her elevated personal style has always been swoon-worthy. When asked about the one fashion rule that drove her crazy, Grece told Glamour, “That when women reach a certain age, they should have a more conservative and classic aesthetic…I think that’s so passé. As long as you dress with confidence, you can pull off any look.” So, what are Grece’s true fashion rules? “My rules are ageless; they apply to women in every stage of her life,” she added. “Buy the piece that you like not because anyone else tells you it’s the trend of the season, but because it makes you feel empowered. Do not let your clothes overwhelm you. They should make you feel more beautiful and give you strength and joy.” FOLLOW GRECE.

Maryam Remias, 50

Maryam Remias is a favorite among beauty enthusiasts. The makeup artist started her social media journey to ease her way out of depression and has been shining her light on her 142K followers ever since. In a heartfelt post, Maryam shares her love of color and disrupting beauty limitations. “Some women believe that wearing muted neutral makeup is more age-appropriate,” she said. “But if you love makeup and color, you should be able to express yourself and be true to yourself.” Doing what you love to express yourself? That’s soulcare and we love to see it. FOLLOW MARYAM.

Elisa Goodkind, 64

Alongside daughter ​​Lily Mandelbaum, Elisa Goodkind founded StyleLikeU — the viral interview series and subsequent book that gets its guests stripped down, literally and figuratively speaking. The concept developed by the mother-daughter duo is all about vulnerability and radical self-acceptance. Elisa, the veteran fashion stylist, knows first-hand the struggles of creative expression and age. In the “Defying Ageism” series of StyleLikeU, Goodkind talks about the undeniable joy she builds with time. “When I look back on 30, 40, 50, 60, there’s no question that with each decade, I’ve become a happier person.” What’s her secret? “I’ve never really focused on age at all,” she said. “The way that I live my life is just ‘oh, what can I do next?’” FOLLOW ELISA.

How are you living your best life, at every phase of life? Share your favorite ways to celebrate yourself across the decades.

Trending

WHAT DOES A BRIGHTENING SERUM DO? INGREDIENTS, BENEFITS + MORE

Body

WHAT DOES A BRIGHTENING SERUM DO? INGREDIENTS, BENEFITS + MORE

TURN YOUR SKINCARE ROUTINE INTO A SOULCARE BEAUTY RITUAL

Body

TURN YOUR SKINCARE ROUTINE INTO A SOULCARE BEAUTY RITUAL

WHAT IS PEPTIDE SERUM? PLUS, BENEFITS OF PEPTIDES FOR SKIN YOU’LL LOVE

Body

WHAT IS PEPTIDE SERUM? PLUS, BENEFITS OF PEPTIDES FOR SKIN YOU’LL LOVE

ASK DR. RENÉE: HOW DO YOU SOULCARE?

Body

ASK DR. RENÉE: HOW DO YOU SOULCARE?

Related Stories

GET ALICIA KEYS’ GLOW

Connection

GET ALICIA KEYS’ GLOW

KEYS SOULCARE GETS DEEP WITH THE SKIN DEEP

Connection

KEYS SOULCARE GETS DEEP WITH THE SKIN DEEP

6 UNIQUE MOTHER’S DAY GIFTS TO NOURISH YOUR SKIN AND NURTURE YOUR SOUL

Connection

6 UNIQUE MOTHER’S DAY GIFTS TO NOURISH YOUR SKIN AND NURTURE YOUR SOUL

Login to leave a comment
It's good like skin banner

Sign up to
enjoy 15%
off
your first
order

By entering your email address or mobile number and clicking subscribe, you consent to receive marketing emails or marketing text messages, as applicable, from or about Keys Soulcare. If you subscribe with a mobile number, you also agree to the SMS Terms, consent to receive marketing text messages from or about KeysSoulcare through an automatic telephone dialing system, and understand that consent is not required for purchase. See our Privacy Notice for more details.

Derm-developed
Keys Soulcare Clean
Cruelty-free
Vegan
  • My Account
  • FAQs
  • Contact Us
  • Shipping
  • Returns
  • About Us
  • Soulcare Rewards
  • Essential Workers
  • Offers
  • DERM FAQS
  • PRESS
  • WHERE TO BUY
  • EGIFT CARDS
© 2025 KEYS SOULCARE. All rights reserved.
Privacy Notice Terms of Use Supply Chain Transparency
Do Not Sell or Share My Personal Info/Opt Out of Targeted Ads Privacy Rights Request Form Site Map