Our content director on bringing the Keys Soulcare spirit to life and her fave ritual tips.
– KEYS SOULCARE
At Keys Soulcare, we firmly believe in the power of words. We love serving up a good pep talk, thought-provoking essay, or a piece of peace that can totally change your perspective. That’s exactly why we’re so excited to introduce you to Tiffany Davis.
Ever since co-founding a content creation company called Context & Co. with her sister, Amber, Tiffany has helped some of the top lifestyle brands find their voices. Now, as our content director, Tiffany brings Alicia’s vision to life through inspirational interviews, soul-boosting tips, and breakdowns of our favorite rituals. Oh, and did we mention that when she’s not writing almost all of the stories you see here, she is a proud parent? Just let that sink in for a sec.
We recently caught up with Tiffany on how she brings the Keys Soulcare spirit to your screens, plus her favorite rituals that she’s picked up along the way.
What inspired you to launch your own content creation company?
I started Context & Co. with my sister after shifting from freelance consulting to in-house roles (and back again!) for a few years. We came to the realization that we’d been bouncing ideas off of one another for years. A major motivation of mine was that I’m interested in so many parts of what I’ve gotten to do over the course of my career thus far — storyboarding, discovery, research, creative direction, visuals — and feel like I learn something from each and every person I ever meet.
I’ve had in-house, corporate roles that touched on a few of these pieces at a time. I’ve had seasons in my life when mastering one set of tasks really appealed to me. I’ve also learned that in certain environments, being a star team player only gets you so far — especially if your work is propping up someone else’s or is part of a much-larger ecosystem. Co-founding Context & Co. allowed me to “zoom out” and think both more holistically about projects.
How has leaving the corporate environment changed how you approach your work?
It’s taught me the value of self-pacing. It’s one thing to know how to get something done with a heightened sense of urgency. It takes practice and learned confidence to push back; to know how long it can take to workshop an idea or project feverishly, put it down, re-read it, and then feel super solid about it. Learning to manage myself — and, at the end of the day, be accountable to my own work ethic and aspirations for my work — is huge.
Since starting my own studio, I love that every day has the promise of being slightly different. I love working on projects with people of different skills, roles, and passions. I love being able to flex my days and potentially work from anywhere. (Less so these days with a toddler, but every once in a while my partner and I manage a daytime coffee-to-wine laptop date.)
At Keys Soulcare, we’re all about shining at your fullest wattage, inside and out. How do you bring that Keys spirit to life in your writing?
I believe that the mantra on our Be Luminous Exfoliator — “I am layered, complex, and divine” — is 200% true [for] all of us. I’m also endlessly curious about peoples’ stories: Big stories, backstories, random stories, all of them! I also just do my best to be fully present for meetings with our team and interviews with our lightworkers. So much magic happens when people can be at ease enough to be vulnerable, share a point of passion or their expertise. Capturing that energy energizes me, too.
Key Soulcare is so much more than a website; it’s a movement. How has your work at Keys Soulcare influenced other aspects of your life?
Something that I’ve shared with loved ones and those I’ve met over the last year is how helping bring to life a vision with so much positivity and depth has really buoyed me — from moments of catharsis while interviewing lightworkers Dr. Jess Clemons and triplet mama Hilary Lopes to moments of self-discovery and joy committing to pre-sunrise morning meditations [or] adding sound baths to my soulcare list.
What’s your favorite moment since joining the Keys Soulcare team?
Anytime our editorial director Margit sends me a happy tear-based emoji about an interview or story I wrote — sometimes, followed by my telling her that I actually cried while doing the interview myself. [It] feels like I’m properly capturing how cool it is to spend time with these badass, big-hearted experts and lightworkers.
Soulcare aside, what’s the best beauty tip you’ve learned since working at Keys Soulcare?
It’s a split between knowing all things Bakuchiol (shout-out to our Skin Transformation Cream!) and finally incorporating Retinol into my skincare routine with confidence (thank you, Dr. Renee!).
You spend so much of your time interviewing fellow Lightworkers about their rituals. How have you incorporated any of their tips into your own ritual?
Um… all of them? Ha. Beauty influencer Ivan Lam breaking down the idea of presence versus outcomes was super powerful. It reminded me of some of what I’ve read by [Vietnamese monk] Thich Nhat Hanh. The Highbrow Hippie co-founders’ notion of the rituals of adornment — from the words we speak to personal accessories to work versus wind-down music — constantly inspires me.
What does the term Lightworker mean to you?
Someone that enables the light of someone else to ignite and shine brighter — through example, nurturing, recognition, or a combo of all three.
What’s your highest vision for the work that you do?
To tell stories that are both universal and unique, and help people connect with their own beauty as a result.
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