Get maximum skin benefits with minimal effort, thanks to multitasking morning skincare routine and hybrid makeup offerings.
– KEYS SOULCARE
Self-care doesn’t always mean weekend spa days and lavish getaways (though we do love any excuse for a little extra pampering.)
Instead of finding time to escape your daily life, get into the habit of enhancing your routine with intentionality. Translation? Keep your soulcare simple and consistent.
These can be small acts of self-love, whether that’s hitting the sauna, going for a long walk, or reading a book while your favorite face mask dries down.
A good place to put your intentions into practice is with your skincare. Kick-starting your morning with an a.m. skincare routine is a surefire way to boost energy and raise your vibration.
Here’s a glimpse into Alicia Keys’ favorite five-step skincare ritual to greet the day — and give herself and her skin some daily soulcare.
1. Cleanse Your Skin
Cleanse the skin and uplift your spirit with a daily face cleanser. Take a deep breath to soothe your mind as the soft warm scent of sage and oat milk wafts through the air.
Our best-selling Golden Face Cleanser leaves skin feeling fresh, helps wash away traces of makeup and impurities, and offers you a well-deserved moment of mindfulness before tackling the rest of your busy day.
Recite this offering’s affirmation: “I am devoted to this moment.”

2. Balance Your Skin
After cleansing, Alicia likes to balance her skin with 3-4 drops of the Promise Face Serum, enriched with ingredients like niacinamide and zinc PCA plus snow mushroom. Niacinamide helps keep you glowing while zinc helps tone the appearance of skin. Plus, hydrating L-PCA helps control the appearance of oil.
After she applies the serum onto a dry face and neck with a gentle, circular motion, Alicia likes to let the formula soak into the skin for a few moments before continuing with the next steps in her basic skincare order.
Recite this offering’s affirmation: “I embrace all possibilities.”

3. Moisturize and Help Protect Your Skin
After your favorite serum, it’s time to help hydrate and protect the skin. You can opt for a fragrance-free moisturizer, or reach for multitasking skincare like a daily moisturizer sunscreen hybrid.
Our hydrating offerings are formulated with ingredients that help skin feel pampered and cared for. Fan-favorite Skin Transformation Cream’s bakuchiol helps plump the look of skin, while ceramides plus hyaluronic acid help support hydration. Plus, Protect Your Light Daily Moisturizer Broad Spectrum SPF 30 Sunscreen with niacinamide helps brighten and balance the skin’s appearance.
Recite these offerings’ affirmations: “I welcome all circumstances as catalysts for change.” Or, “Protect your inner light.”

4. Let Your Skin Glow
Once your skin is cleansed, balanced, and protected, you’re ready to face the day — and primed to add a lit-from-within glow to your basic skincare routine. That’s where Let Me Glow Illuminating Priming Serum with Niacinamide comes in.
Niacinamide helps brighten and balance the skin’s appearance, while rose water helps to replenish dry, dull skin, making Let Me Glow a must-have glow enhancer in your morning skincare ritual. Wear Let Me Glow alone or under makeup for a sun-kissed, radiant complexion.
Recite this offering’s affirmation: “I give myself permission to glow.”

5. Brighten and Blur
Alicia likes to wrap up her daily skincare with It’s Like Skin Concealer + Tint, a multitasking spot concealer and all-over skin tint that helps brighten and blur. This buildable, blendable light-to-medium coverage comes in 40 diverse shades all while providing a naturally radiant finish to your daily look.
Recite this offering’s affirmation: “I own my power.”

What’s your favorite way to wake up? Follow these five steps for a skincare routine fit for everyday glow, or share your morning must-haves in the comments!
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