When people tell me “Wow, you have such beautiful skin!” for a second I say, “who are you talking to?” Because I never did. What I know now is that it’s not just about your skin. It’s about your skin and your soul. That’s why we created soulcare. The five minutes it takes to wash your face, a few moments in a day where you can think about yourself. More beautiful, more powerful, more possible. That’s soulcare. Nourish your skin. Nurture your soul. - Alicia Keys