Color and skincare are joining forces to bring you an extra dose of radiance.
– KEYS SOULCARE
When Alicia launched Make You color makeup collection, she knew it would bring Keys Soulcare to a whole new level. The color care line is the best of both worlds, bringing skincare and makeup together in beautiful harmony. But what’s the purpose and story behind hybrid products? Read on to find out why skincare-makeup hybrid combos are timeless essentials to any beauty routine and unlock the benefits you might be missing out on.
The “no makeup” makeup look
Speaking of timeless beauty, achieving the “no makeup makeup look” is a skill that’s practically immortal. Who doesn’t want that I-woke-up-like-this glow without all the fuss? Skincare-makeup hybrids are the secret of flaunting a fresh face with barely-there pigments to boost your natural hues. A few dabs of your favorite tinted lip balm or sheer cheek tint level up your radiance without full-coverage glam.
Working on double-duty
Makeup and skincare? You can shine brighter than ever before because of the double-duty benefits of color-skincare hybrids. We love pocket-sized multitaskers and hybrid skincare products deliver the goods with every use. (Take our priming face serum, which is still dermatologist-developed with ingredients to meet skincare needs.) That’s because our skin-first approach means you can find complexion-balancing vitamins like niacinamide, moisture-boosting seed oils like sunflower, and crystal-infused illumination throughout the Make You color line.
Effective meets efficient
Skincare-makeup hybrids aren’t only timeless, they’re time-savers. At Keys Soulcare, we wanted to offer you a time-efficient way to get your glow on—without deprioritizing the skincare offerings you know and love. Everything in our Make You color makeup and skincare collection is swipe-and-go ready, so you can get a polished pop of color without the lengthy process or tiresome upkeep. The benefits of makeup and skincare hybrids provide lightweight, translucent coverage that allows you to build up your look for any occasion. Want proof? With eight soul-satisfying shades, our Sheer Flush Cheek Tint can be layered on and blended together to fit any mood in seconds.
The perks of skincare-makeup hybrids are anything but superficial. These prismatic, skin-nourishing offerings are made to elevate your beauty routine for a color-rich ritual that lets you glow your own way. Want to know more about how Alicia developed Make You? Watch and learn.