How these “small” ways of paying it forward make a big impact.
– KEYS SOULCARE
While generosity never goes out of style, times have changed. Luckily, our ability to pivot in times of challenge — to make meaning of our lives, and double down on uplifting actions and purposeful choices — is constantly evolving, too. We’ve rounded up some of the most powerful (and creative) ways our community is giving back to causes and communities they care about.
“Education around caring ourselves through our food, in ways that feel accessible. My [greenhouse and eatery] business is located at the crossroads of a recreation center, a YMCA, and a library. Those are my neighbors. I’m from the hood, and grew up with a heightened sense of everything. I’d like to help others learn to heal and care for themselves, and bring more calm and love into their lives in doable ways.” — Quianah, founder of Nourish Botanica
“We have family in El Salvador and — with escalating COVID-19 concerns, rising health costs and a struggling economy —we are dedicating dollars each month to ensure that all needs are being met and reducing any hardship. We are reminded each and every day how much we have and that providing support to family members in need is a gift.” — Patrick, e.l.f. Beauty VP of Integrated Marketing Communications
“More than anything, [my work creating] SoCurious is my love letter to the world. I would make this content for free and have for many years. I do it because I’m passionate about spreading joy in the world. I’m passionate about encouraging people to live their lives to the fullest. And, most importantly, I’m passionate about giving people useful tools so that they can live a healthier life. This is definitely my most important work.” — Justin, founder of SoCurious
“I’m approaching money and time commitments with the question, ‘What kind of world is this building for my predecessors, myself, and future generations?’ ‘Is it creating a more just and balanced reality, or more noise, clutter, and distraction for myself and for others?’ They feel like big questions, but from moment to moment, they’re incredibly clarifying.” — Tiffany, Keys Soulcare Content Director
How do you include giving back into your routine? Share in the comments!