Breaking down the purpose behind our values and how we approach clean beauty for your skin.
– KEYS SOULCARE
ICYMI, “clean beauty” is all the rage on skincare shelves these days.
You’ve likely heard of the “clean beauty” movement by now, especially as the term trickles into popular micro-trends online, like the “clean girl aesthetic” and “clean girl makeup.” But, with more conscious beauty movements underway, it can be hard to keep up with what’s real, what matters, and what you can trust.
So what does clean beauty really mean, and what does it mean to Keys Soulcare? Let’s break down this not-so-easy-to-define industry term together.
(Want to become a soulcare pro and up your clean beauty know-how? Check out our ingredient glossary or these dermatologist-answered FAQs.)
WHAT IS CLEAN BEAUTY?
“Clean beauty” broadly refers to a wider movement, but there’s not a standard definition of everything that entails. The phenomenon continues to evolve, and ranges widely across the skincare and beauty landscape. Some clean beauty brands interpret the moment to say that their products are “non-toxic,” and don’t contain things like harsh alcohols, harmful chemicals, or parabens. Others include sustainability, packaging, and ethical ingredient sourcing as part of their definition of “clean.”
Confusingly, “all-natural,” “natural,” “organic,” “clean,” and “green” beauty are not all synonyms for the same thing, but don’t let that get you down!
At the core of the clean beauty movement, you’ll find people seeking out product offerings more consciously and thoughtfully, which is a philosophy we can definitely get behind.
Moving through life with intention and being a mindful consumer are things people care about now more than ever. In a 2022 study, 76% of Gen Z consumers and 71% of millennials reported that they sought out clean beauty products.
WHAT EXACTLY IS “CLEAN” BEAUTY TO KEYS SOULCARE?
Keys Soulcare’s product offerings aim to change the face of beauty. We believe in the power of skin-nourishing ingredients and soul-nurturing rituals.
It’s not about being all-natural or preservative-free; to us, clean beauty is synonymous with conscious beauty. Clean beauty also does not have to be organic; non-organic ingredients can be just as safe.
We share the soul of beauty through dermatologist-developed skincare and makeup formulas, marrying both modern skin science and ancient beauty rituals to create soulcare.
The four keys to soulcare are mind, body, spirit, and connection, which represent our physical, spiritual, mental, and social selves. We want everyone to work together to unlock our inner light so that we can be more radiant. Keys Soulcare is a destination where we can all embrace our inner light and connect deeply with ourselves and others.
WHAT IS KEYS SOULCARE CLEAN?
A little background info: in the United States, skincare and cosmetics are regulated by the Federal Drug Administation (FDA), but U.S. regulations only encompass about a dozen “banned” ingredients. In contrast, the European Union Cosmetics Regulation has restrictions on over 1,600 ingredients.
At Keys Soulcare, we formulate our product offerings to meet both FDA and European Union Cosmetics Regulation specifications. For us, each product offering in our family of skincare, body care, and makeup are held to the highest standards for quality.
We live our values, ensuring every offering is created with utmost intention. Science-backed, efficacious skincare that elevates your everyday is our life’s work. Keys Soulcare proudly:
- Is dermatologist-developed
- Is PETA and Leaping Bunny certified
- Creates formulas without parabens, phthalates, sulfates, formaldehyde, nonylphenol ethoxylates, triclosan, triclocarban, toluene, lead, mercury, acrylamide and hydroquinone, and more
- Goes the extra mile by voluntarily removing additional ingredients from product formulations, going above and beyond the FDA and European Union Cosmetics Regulation restrictions
KEYS SOULCARE CLEAN BEAUTY OFFERINGS TO TRY
CLEAN SKINCARE
Our skincare offerings have rituals for all skin types and schedules — whether your skin is craving a quick gentle cleanse with the Golden Face Cleanser.
Check out our full range of Keys Soulcare clean and derm-developed skincare offerings for your unique skin ritual.
A NOTE ON FRAGRANCE-FREE VS. UNSCENTED
Many people are sensitive to fragrance, or have developed allergies to certain fragrances.
That’s a big reason why our Firm Belief Smoothing Peptide Face Cream is fragrance-free, while our Reviving Aura Facial Mist is formulated without added fragrance.
A quick note: unscented does not mean it’s fragrance-free! In fact, unscented can mean that chemicals are added to a product to mask a fragrance. If your skin is sensitive to fragrance, opt for fragrance-free product offerings instead of unscented ones.
CLEAN BODY CARE
All Keys Soulcare body care offerings are meticulously held to the same standards as our skincare. We lean on effective formulas and science-backed ingredients, avoiding parabens, phthalates, and sulfates.
Explore our line of body care offerings, from nourishing body oils to balms to massage tools that can work in harmony to create the ultimate body care ritual.
CLEAN MAKEUP
Our commitment to clean is also a huge reason why we developed skincare-makeup hybrid offerings — these multi-taskers can double up on benefits to keep your ritual simple and effective, like our Let Me Glow Illuminating Priming Serum with Niacinamide, which adds a warm glow to any skin tone and acts as a primer. Or the It’s Like Skin 2-In-2 Concealer + Tint, which can be used as a spot concealer or an all-over skin tint with light-to-medium coverage.
Want to learn more? Shop our unique skincare makeup hybrids, which are all formulated to meet the same clean marks as Keys Soulcare skin and body care offerings.
Which Keys Soulcare Clean formula offerings do you love? Share your favorites (and why) in the comments!
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