NOURISH YOUR SKIN. NURTURE YOUR SOUL.

A new beauty philosophy that honors
the connection between SKIN + SOUL.

Created by Alicia Keys and a
leading dermatologist.

SOULCARE, noun

CARING FOR THE WHOLE SELF

Everyone has a skin story

WHAT'S
YOUR

SOULCARE
SCORE?

Use our calculator to find
out how much
time you can
reclaim for soulcare and get

20% off your next order of $75+.

DERM-DEVELOPED

KEYS SOULCARE CLEAN

CRUELTY-FREE

VEGAN

LEAPING BUNNY

FAIR TRADE CERTIFIED

Keys Soulcare is a lifestyle beauty brand for everyone looking to care for their skin as well as their soul. We engage our Lightworkers in ways that reflect their inner values, curiosity and interest in skincare and self-care. We exist to share the soul of beauty.

Keys Soulcare offers efficacious, clean formulas with a prestige experience. Every product offering is infused with the utmost of intention. We turn regular skincare routines into soul-nurturing rituals. We are dermatologist-developed and cruelty-free.

Keys Soulcare created a new category in beauty where modern skin science lives in harmony with ancient beauty rituals. Our community includes skin-focused self-improvement seekers, clean beauty enthusiasts, and spiritual vibers who we empower to be wildly, boldly, and marvelously who they were born to be.