Alicia dishes on the inspo behind our essence, the need for deeper connection in 2020, and more.
– KEYS SOULCARE
There’s cool buzz. There’s great press. And then there’s Oprah. Alicia recently sat down with O, The Oprah Magazine’s beauty director to share more about her vision for re-imagining self-care — covering everything from “wellness expert” archetypes to accessibility — and how our vision has deepened in the wake of the COVID-19 pandemic.
“Soulcare was born over the years as I started to value myself more and recognized how important paying attention to the spirit and the soul is in order to find yourself in a place that feels good,” she shared in the article. “There has to be this inward dialogue and inward attention paid to what surrounds us, and how to be brave enough to choose ourselves — and that’s what Keys Soulcare is all about.”
Of course, there’s a lot more to Keys Soulcare than game-changing rituals. We strive to create a new, inclusive approach to wellness, placing a focus on “Black-owned, Brown-owned, women-owned, diverse and interesting” subjects. And, as she shares scalable steps for bringing inclusivity to the forefront, it’s clear that we’re just getting started on our wellness renaissance.
At the heart of Key Soulcare is community, which is especially needed when IRL connection feels unrealistic and our former distractions aren’t as accessible as they once were. “2020 has definitely been a hell of a year, but soulcare is about finding the fortitude and ability to fight forward and fill yourself up before you become empty inside,” she shared, adding that she hopes Keys Soulcare empowers our community to become more “curious and capable” from the inside out.
Of course, the insights didn’t stop there. Read the full article, here.