Keys Soulcare is celebrating a year — and we have a lot to be thankful for.
– KEYS SOULCARE
Keys Soulcare started with the revolutionary vision of Alicia Keys, our Goddess-in-Chief, to turn the outwardly focused beauty industry inward — making soulcare the new standard for inner beauty. One year and an amazing KSC community later, our soul-centered journey has given us a lot to celebrate.
We’re expressing our gratitude for a powerful year and taking a look back on some of our favorite moments — and just how far we’ve come…
We Redefined Inner (and Outer) Beauty
We’re all about celebrating what makes us unique. And at Keys Soulcare, our magic is our award-winning: we’ve crafted dermatologist-developed formulas made with skin-nourishing ingredients, guided by soul-nurturing rituals. Our signature notion of soulcare created a groundbreaking focus on tending to the soul through thoughtful body and skincare practices. (Shameless plug: we’ve even garnered praise from coveted beauty outlets like InStyle, Cosmopolitan, and Essence — just to name a few.)
Together, we’ve shifted the standard for beauty from the inside out, and you’ve shared your love for our offerings all year long.
“My hubby said my Keys Soulcare candle is the best one he’s smelled. During our 22-year marriage I’ve purchased many candles!” – @jmhunter_momager
“To me ‘soulcare’ is the physical expression of the love we should give to our body, our mind, our soul, as well as to others. It’s the small moments we take for ourselves that bring joy to us.” – @katricelamorrai
“Bought the Harmony Mask and it blew my mind.” – @calypsodrums
“The skincare line shocked me. It’s sooo good.” – @joemccoyphoto
“Wow I need this encouragement to show love to my body always [starts] when I first get up in the morning” – @jpb_purplemajesty
We’ve Opened Up the Conversation to Everyone
Community is at the heart of everything we do. Through illuminating conversations rooted in the rich diversity of our world, we’ve explored life-changing connections and ideas that are soul-deep. We’ve spent the year celebrating the people and organizations that move us, through our lightworker series, our expert advice on your most popular skincare questions, and in-depth reflections and how-to’s that continue to inspire you. And don’t worry, there’s so much more to come!
We’re excited to continue this journey together!
As we honor our vision of soulcare, we will continue to be a place of refuge for our blossoming communication. This past year of abundance was only the beginning and we can’t wait to continue growing with you.