For us, soulcare is bigger than any one definition. At its core, it’s about embracing our inner light. It’s becoming more ourselves — body, mind, and spirit. It’s connecting with others so that together, we can shine even brighter.
It’s taking the time to nurture ourselves with moments of ritual every day. It’s defying standards of beauty to embrace our own. It’s realizing that we are enough.
While that may sound like a lot of work, it’s actually just a lot of love. We created the Keys to Soulcare — four areas of focus that work together to create the whole of soulcare and a more whole you. Think inspiration, knowledge, and support that guides us all to becoming more ourselves every day. From soothing our skin to amplifying our voices, we’re here for you with stories, tips, inspiration and real-life realness. Soulcare is fertile ground and we can’t wait to grow with you.
Be your most beautiful self, inside and out.
Soulcare has never been about typical beauty. With the Body key, we’re here to encourage everyone to live up to their own standards (and no one else’s) with ways to enhance natural beauty and feel good in your own skin. There will be a holiday product preview in December 2020, followed by a full collection launch in January 2021, featuring a line of clean, cruelty-free, dermatologist-developed products, slated to include skincare, bodycare, aircare and more. We’ve got an even bigger story to tell with offerings on mindful beauty rituals, body positivity, and healthier ways to sleep, eat, exercise, etc. — really, to just be the highest vision of yourself.
Find a piece of peace within yourself.
The wonderful thing about becoming more yourself is that you already have everything you need inside of you. The Spirit key is here to simply guide you with mindful rituals and inspiration that will deepen your personal spirituality. From exploring practices and philosophies to prioritizing your emotional wellbeing, you’ll find endless resources to nurture your spirit.
Feed your curiosity and elevate your awareness.
As the saying goes, knowledge is power. The Mind key is an opportunity to enrich ourselves with information that empowers and readies us to take on each day. From deep dives into living with intention to guidance with goal setting and pursuing passions, there’s always something new to learn.
Discover inspiration and community.
We’re on this journey together. When we let our individual lights shine, we inspire each other, creating a connection that can light up the world. From families and friendships to connecting with our community and the world around us, the Connection key is here to help. Above all, we’re here to listen. Let us know what fills you up and gives you life. You may just help someone else shine brighter.
Body. Spirit. Mind. Connection. Soulcare is fertile ground, and we can’t wait to grow with you.