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Body

YES, YOU NEED BROW GEL

Body

YES, YOU NEED BROW GEL
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This is why eyebrow gel will become the breakout star of your beauty routine.

– KEYS SOULCARE

Eyebrows are one of your most important features — and for good reason. They have the power to reshape and accentuate your face. Many of beauty’s inspirations solely stem from signature brows. (Think Lily Collins, Beyoncé, or Zendaya.) Since eyebrows impact your overall appearance and vibe, it’s only right to give them a little extra soulcare. To keep it simple, yet effective, brow gel is the front-runner for an instant brow upgrade.

Here are all the benefits of eyebrow gel and how to get the most out of your brow-care ritual.

What is brow gel?

Eyebrow gel is one way of tackling brow hairs to achieve your own signature style. It’s a tamer and topper made to shape and hold perfectly groomed brows. Most brow gels work in conjunction with a spoolie brush. Much like mascara, eyebrow gel separates the hairs, creating a fuller, lush look. A brow gel can be used with a brow pencil as the final step of your brow process. (More on that later.) Keys Soulcare’s Soft Stay Brow Gel has the added bonus of skin nourishment and a clear coating. Bamboo and hibiscus flower extract make our dermatologist-developed formula a super hydrator, so your brows stay sculpted and shapely without feeling stiff. The clear coating also means you get a natural, non-crunchy finish on all hair colors every time.

How to use brow gel

The good news is that brow gel is easy to use. As the last layer of your brow routine, it can be used to seal in your brow penciling, brow pomades, or even by itself! Simply remove the eyebrow gel’s spoolie from the tube and use a few upward strokes to create the shape you want. Allow it to dry and then shine on.

To keep it soulful, our Soft Stay Brow Gel can be used in three ways:

  1. Au naturale. As always, you are your best asset — and our clear brow gel lets you shine through. The tintless formula highlights your brow color and keeps hairs in place with a flexible hold that won’t dry you out.
  2. The perfect topcoat. For a more voluminous look, let Soft Stay lock it in. After completing your eyebrow makeup application, smooth on Soft Stay to enhance filled brows. The brow gel dries quickly for touchable brows in seconds.
  3. Tame your flyaways. Brow gels that aren’t formulated to be used on the eyes should not be used to replace mascara. Eyebrows, however, aren’t the only hairs Soft Stay can handle. For pesky flyaways, Soft Stay is your pocket-sized polisher. Make your messy bun a little less messy in a few swipes.

Who doesn’t love fast, full, and fierce brows? The benefits of brow gel are hard to pass up and your iconic eyebrows are just a stroke away.

Who’s your celeb brow crush? Drop your brow beauty inspo in the comments!

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