DERM-DEVELOPED

KEYS SOULCARE CLEAN

CRUELTY-FREE

VEGAN

LEAPING BUNNY

FAIR TRADE CERTIFIED

Created by Alicia Keys, Keys Soulcare is a lifestyle beauty brand for everyone looking to care for their skin as well as their soul. We engage our Lightworkers in ways that reflect their inner values, curiosity and interest in skincare, makeup, and self-care. We exist to share the soul of beauty by elevating skincare routines into soul-nurturing rituals

Keys Soulcare offers efficacious makeup and skincare with a prestige experience. Every product offering is infused with the utmost of intention. We turn a skincare routine into a soul-nurturing ritual. All of our Alicia Keys makeup and Alicia Keys skincare is dermatologist-developed and cruelty-free.

Keys Soulcare is a new soul care category that is more than a beauty brand. This is where modern skin science lives in harmony with ancient beauty rituals. Our community includes skincare-focused self-improvement seekers, clean makeup enthusiasts, and spiritual vibers who we empower to be wildly, boldly, and marvelously who they were born to be.