Dr. Renée Snyder is breaking down the purpose behind our values and what it means for your skin.
– KEYS SOULCARE
Our resident dermatologist is back! Today’s topic? Clean beauty. ICYMI, the not-so-easy-to-define industry term is all the rage these days. But, with more conscious beauty movements underway, it can be hard to keep up with what’s real, what matters, and what you can trust. Fortunately, our resident dermatologist is demystifying what “clean” really means to Keys Soulcare and how our offerings are made with you in mind.
WHAT EXACTLY IS “CLEAN” BEAUTY?
Clean beauty products include ingredients that are made with the health of our bodies and the environment in mind. It’s not about being all-natural or preservative-free, rather clean beauty should be synonymous with conscious beauty. Clean beauty also does not have to be organic; non-organic ingredients can be just as safe.
WHY IS IT HARD TO DEFINE/CONTROVERSIAL?
Clean beauty is hard to define because the definition continues to evolve.
WHY ARE KEYS SOULCARE OFFERINGS MADE WITH CLEAN FORMULAS?
Keys Soulcare’s offerings have a unique value proposition as the brand aims to change the face of beauty. Keys Soulcare looks to share the soul of beauty through dermatologist-developed, clean skincare formulas. We believe in the power of skin-nourishing ingredients and soul-nurturing rituals.
The four keys to soulcare are mind, body, spirit, and connection, which represent our physical, spiritual, mental, and social selves. We want everyone to work together to unlock our inner light so that we can be more radiant. We wanted Keys Soulcare to be a destination where we can all embrace our inner light and connect deeply with others. This feels right when products are formulated without reputed harmful ingredients.
WHAT ARE THE BENEFITS OF FRAGRANCE-FREE OFFERINGS?
Many people are sensitive to fragrance or have developed allergies to certain fragrances. That’s a big reason why the Skin Transformation Cream is fragrance-free, while our Reviving Aura Mist and Harmony Mask do not contain added fragrance. Unscented does not mean it’s fragrance-free. Unscented can mean that chemicals are added to a product to mask a fragrance, so it is preferable to use products that are fragrance-free if you are sensitive to them.
WHAT RESEARCH DOES KEYS SOULCARE DO TO ENSURE CLEAN STANDARDS?
We keep allergen data on our fragrances and only use a scent to a level that provides a sensory experience, without a high potential for reactions. We respectfully balance content and benefit to achieve formulas that safely provide the highest energetic vibration.
ANY QUICK TIPS OR ADVICE FOR PEOPLE LOOKING TO CLEAN UP THEIR RITUALS?