NOURISH YOUR SKIN.
NURTURE YOUR SOUL.
WHEREVER YOU ARE
IN YOUR JOURNEY TO
On my own journey I’ve learned that I am free to be
myself. And so are you. You gotta be like you, and
don’t let anybody tell you how to be or who to be.
I have always struggled with my skin — since I was a
kid starting out in the industry and being thrust
into a world that was so new for me, so terrifying,
it just continuously got worse. My skin only began to
change when I started to look more inside of myself,
at the energy around me, and taking care of every
part of me.
I love this idea of soulcare — nourishing our skin
and nurturing our soul at the same time — because I
realize now that it's everything together that makes
it work. That helps unlock the beauty that is already
Love + light,
FAIR TRADE CERTIFIED
Inspired by modern skin science and ancient
beauty rituals, time-honored minerals and
botanicals like malachite, Manuka honey,
and Hojicha powder are combined with proven
ingredients like hyaluronic acid,
ceramides, and bakuchiol.
Our high-performance, multi-tasking
skincare offerings are dermatologist-
developed, with clean and sensorial
formulas gentle enough for all skin types.
Honoring the connection between skin
and soul, every offering is infused
with intention — from symbolic icons
and affirming mantras to recommended
rituals — to transform the time we
spend caring for our skin into a moment
of personal ceremony.
You see, you are someone who brings in the good energy, showing everyone
what it looks like to shine at full wattage and be completely yourself.
The Keys Soulcare community is about taking care of ourselves, embracing
our inner light,and celebrating the connection between skin and soul.
From celebrating our skin to amplifying our voices, we’re here for you
with stories, tips and inspiration.
DISCOVER THE KEYS TO SOULCARE
Be your most
Inside and Out.
Find a piece of
Feed your curiosity
and elevate your
“…there are a few musicians that command the same instant attentiveness when they announce a new project, like the legendary Alicia Keys.”
“There's no denying Alicia Keys's involvement and presence in every aspect of her forthcoming lifestyle line.”