WE BELIEVE IN THE POWER OF SERIOUS SKINCARE AND SOUL-NURTURING RITUALS
Because to us, beauty is more than skin deep. Created with Alicia Keys and inspired by her own skincare journey and love of ancient beauty rituals, Keys Soulcare goes beyond skincare to truly care for the whole self — body, mind, and spirit.
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Dermatologist-
Developed
We’ve partnered with a board-certified dermatologist to create clean, safe, and effective product offerings — always cruelty-free. Certified by the American Board of Dermatology, Dr. Renée Snyder works closely with Alicia Keys and the Keys Soulcare team on the formulation of every clean skincare offering.
Clean Formulas
We are Leaping Bunny and PETA certified! All our product offerings are formulated with potent yet gentle ingredients, and without 1,680 substances restricted by the FDA and European Union Cosmetics Regulation Guidelines:
- NO Parabens
- NO Phthalates
- NO Sulfates
- NO Formaldehyde
- NO Nonylphenol ethoxylates
- NO Triclosan
- NO Triclocarban
- NO Toluene
- NO Coal tar
- NO Lead
- NO Mercury
- NO Acrylamide
- NO Hydroquinone
We continually monitor international regulatory data and the scientific community in order to deliver the cleanest, most effective formulas possible.
Skin-Nourishing
Ingredients
Inspired by ancient beauty rituals, time-honored minerals and botanicals like malachite, Manuka honey, and Hojicha powder are combined with modern ingredients like hyaluronic acid, ceramides, and bakuchiol to create highly-efficacious formulas gentle enough for all skin types.
Soul-Nurturing
Rituals
Honoring the connection between skin and soul, every offering is infused with intention — from symbolic icons and affirming mantras to recommended rituals — to transform the time we spend caring for our skin into a moment of personal ceremony.
Discover
the Keys
to
Soulcare
Wherever you are in your journey to greatness, welcome.
Thank you for joining me on this journey. Creating Keys Soulcare has been my pleasure and my passion. The truth is, self-care — self-love, really — has always been super important to me.
It’s not just the products that I use, it’s also the space I give myself. To slow down. To meditate. To do a face mask or to light my favorite candle. It’s these moments — these rituals — that nurture me and make me feel connected body, mind, and spirit. It’s my one wish that every soul experiences these moments of self-love and acceptance so that we can all shine brighter together.
Love and light,
Alicia
Join the Conversation
Calling all lightworkers! The Keys Soulcare community is about taking care of ourselves, embracing our inner light, and connecting with others. From celebrating our skin to amplifying our voices, we’re here for you with stories, tips and inspiration. Sign up for fresh soulcare in your inbox weekly and join us at @keyssoulcare.
Empowering Others
The mission of Keys Soulcare is simple — we want to empower everyone to shine brighter. So we’re proud to contribute to The HAPPY Organization, a youth-founded and led 501(c)(3) organization empowering young people through holistic education. A true lightworker, CEO Haile Thomas founded HAPPY when she was only 12 years old as a way to help the next generation blossom into happy, healthy, informed, and activated individuals in their homes, schools, communities, and the world.
Start Your Journey Here
Featured In
“…there are a few musicians that command the same instant attentiveness when they announce a new project, like the legendary Alicia Keys.”
“…Keys is stepping into the beauty industry on a powerful note.”
“There's no denying Alicia Keys's involvement and presence in every aspect of her forthcoming lifestyle line.”
“Keys Soulcare comes at an opportune time, as a brighter spotlight shifts onto the idea of wellness.”
