Press

Read More About Keys Soulcare

Harper’s Bazaar

For her Tony’s glam, Alicia Keys incorporated products from her own beauty line, Keys Soulcare, which helped create her signature glow.

People

Alicia shares the inspiration behind Keys Soulcare and how it has grown to a full collection of offerings that bring feel-good formulas to a wide audience.

Allure

Alicia Keys’s beauty line aims to nourish your skin and your soul with clean, gentle but effective ingredients and kind affirmations. Two editors try Keys Soulcare and share what they think.

TODAY.com

Alicia Keys on affirmations, her wellness brand and creating her own beauty standards

InStyle

Soulcare is this idea of really taking care of yourself from every part of yourself: your mind, your spirit, definitely your body.

Her Campus

The line is cruelty-free, developed in partnership with dermatologists, and includes a wide range of ingredients good for the skin such as avocado oil, camellia seed oil, and shea butter.

The Zoe Report (TZR)

The brand's mission is to expose the world to rituals and products that help people care for themselves holistically — by nurturing their body, mind, and spirit.

Essence

Keys Soulcare has put as much emphasis on smooth glowing skin as they have a sound mind and spirit.

Bustle

Alicia’s passion translate[s] so beautifully into this line....The importance place[d] on rituals, [with] self-care at the center. It’s a refreshing, thoughtful, and unique approach to beauty.

Glamour

Her brand, which launched this month, is also a reminder to take care of your mind and spirit.

The Cut

It’s important to take care of your soul and to take care of that part of yourself that you can’t see but you can feel. I’m talking about the biggest of the 78 organs in your body: your skin.

Harper's Bazaar

Alicia Keys just added color cosmetics to her beauty line. The new product offerings feature skin-friendly, dermatologist-approved formulas.