Nourish Your Skin. Nurture Your Soul.

Nourish your skin.
Nurture your soul.

Soulcare, noun

Caring for the whole self

A new beauty philosophy that honors the
connection between SKIN + SOUL.
Created by
Alicia Keys and a leading dermatologist.

My Skin didn't start to change until I changed the energy around me.

Welcome,
Beautiful Soul

Trying to find out who I am and what’s good
for me has been a big theme in my life.

I have always struggled with my skin —
since I was
a kid starting out in the music
industry.
It was so terrifying and that
skin anxiety
just continuously got worse.

My skin only began to change when I
started to
look more inside of myself and
really learned how
to honor that
connection between skin + soul.

That’s why I love this idea of soulcare —
and I know you will too.

SHOP ALICIA'S PICKS

"My skin didn't start
to change until
I changed
the energy around me."

- Alicia Keys

We all have a skin story that has opened our eyes to who we are and who we want to be.
FROM SKIN ANXIETY TO SKIN SAVIOR

From Skin Anxiety
to skin savior

Both Alicia and board-certified
dermatologist Dr. Renée Snyder
experienced skin anxiety that
challenged their sense of self — this
shared skin journey inspired the
development of Keys Soulcare.

Learn More about derm FAQs

Gentle + Powerful
Formulas

Dr. Renée Snyder guides the development
of our highly-efficacious,
multi-tasking
product offerings.

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ANCIENT + MODERN
INGREDIENTS

We intentionally pair the best of modern
skin
science with ancient botanicals
and minerals
for proven results.

Learn More about ingredient glossary

NOURISHING +
NURTURING
EXPERIENCE

Sensorial textures and uplifting
affirmations
turn routine into a skin-
nourishing,
soul-nurturing ritual.

Shop all soul nurturing rituals

TRANSFORM YOUR
DAILY SKINCARE
ROUTINE
INTO AN EMPOWERING
SOULCARE RITUAL

Rituals are really the heart of
soulcare,
a reminder that we have
control of our energy.

Rituals, noun

Small ways we create moments for ourselves

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Discover your affirmation

Discover your
affirmation

Every offering features an affirmation
written by Alicia Keys.

Learn More
Nourish Your Skin. Nurture Your Soul.

Nourish Your Skin.
Nurture Your Soul.

“Even the five minutes it takes to wash
my face,
these moments nurture
me and make me feel more beautiful,

more powerful, more possible.
That’s soulcare.”