Alicia is IPSY’s Glam Bag curator for August — see what’s inside.
– KEYS SOULCARE
Just when you thought Keys Soulcare couldn’t get any better, Alicia is bringing you a new way to revolutionize your ritual.
Introducing the official partnership between our Goddess-in-Chief and Ipsy: Glam Bag x Alicia Keys. As Ipsy’s GlamBagX curator for August 2022, Alicia is bringing soulcare to a whole new level. GlamBagX is Ipsy’s most exclusive, luxury box designed for beauty connoisseurs.
Let’s break it down, shall we? The box is filled with Alicia’s handpicked offerings, including eight of our favorite Keys Soulcare offerings. You can find the award-winning, skin-boosting Be Luminous exfoliator, Skin Transformation Cream, and Aura Mist among other beauty favorites from Alicia. All products in Alicia’s Glam Bag focus on women and/or BIPOC-founded brands like Uoma Beauty, Briogeo, Danessa Myricks, and many more.
What does Alicia have to say about this special launch? “I curated these offerings to serve as a treat for your hair, skin, body, and most importantly, your soul. Soulcare is changing the conversation of what it means to be beautiful and cultivating the vibe and the energy you want to stand in,” she shared with IPSY about the motivation behind the partnership.
Glam Bag x Alicia Keys went live on August 1st, right in time for an end-of-summer treat with a reminder to embrace freedom. The freedom to be you, do you, and care for you. (And who doesn’t love an excuse to get glammed up?)
Ready for more? Watch the sizzle reel and reserve your own GlamBagX before it’s gone.
Time to get free. Alicia’s IPSY bag is all about being free. What makes you feel free as air? Let us know in the comments!