Why Skincare-Makeup Hybrids are a Soulcare Must-Have

Here at Keys Soulcare, we’re firm believers in skincare that goes further than skin deep. Your ritual should be soul-nourishing, not just a habit, and your makeup? Well, we believe in makeup that’s good for your skin.

That means we work tirelessly with dermatologists to formulate skincare-makeup hybrids that deliver — whether you’re after a dramatic pop of color or the perfect just-like-skin shade match.

Our Goddess-in-Chief Alicia Keys started Keys Soulcare to celebrate the many shades of you. The skincare-makeup hybrid line is a testament to what makes you, you.

“I definitely have been on my own self-discovery journey, for sure. I felt like I had to please people, I had to be perfect. I definitely thought I had to be perfect. I was holding on to all these standards of beauty…[I had to] find my voice, to discover who I wanted to be and how I wanted to be. Now I get to create my own beauty standards. So that might be fresh faced, that might be full wattage, whatever that is. It’s whatever feels good for you,” says Alicia.

But what’s the purpose and story behind makeup with skincare benefits? Read on to find out why skincare-makeup hybrid combos are timeless essentials to any beauty ritual and unlock the no makeup makeup benefits you might be missing out on.

WHAT IS A SKINCARE-MAKEUP HYBRID?

Alicia says that these hybrid offerings are “the bridge between skincare and makeup, and it’s good for your skin. It nurtures and nourishes your skin, and it also allows you to have fun.”

Makeup with skincare benefits gives you all the fun of makeup with all the benefits of skincare ingredients. They typically include ingredients you’d find in your favorite serums or moisturizers like niacinamide or hyaluronic acid, for instance.

Our formulas help hydrate, soothe, and give you a glowy complexion, whether you’re swiping on a few strokes of highlighter or prepping your skin with a primer that’s primed (pun intended) with good-for-skin ingredients.

Shop all our skincare makeup hybrids, and get to know each of our special makeup-but-it’s-skincare offerings — and why we love them so much — below.

BENEFITS OF USING SKINCARE-MAKEUP HYBRID OFFERINGS

Skincare-makeup hybrids aren’t only timeless, they’re time-savers. At Keys Soulcare, we wanted to offer a time-efficient way to get your glow on—while equally prioritizing the skincare offerings and ingredients you know and love.

Every offering in our makeup skincare collection is designed to give you a polished pop of color without the lengthy getting ready or heavy-feeling coverage. These swipe-and-go makeup and skincare hybrids provide lightweight, buildable coverage that allows you to build up your look for any occasion.

SKINCARE INGREDIENTS TO LOOK FOR IN MAKEUP

Makeup that’s good for your skin may seem like a dream, but we’ve made it reality with offerings that help you shine brighter.

We love pocket-sized multitaskers and hybrid skincare products that deliver the goods with every use. For example, take our best-selling hydrating priming face serum, which is dermatologist-developed with quality skincare ingredients.

Our skin-first approach means you can find complexion-balancing vitamins like niacinamide or moisture-boosting plant oils like sunflower seed oil, with crystal-infused illumination, so nothing stands in the way of you and your glow.

KEYS SOULCARE MAKEUP WITH SKINCARE BENEFITS

Alicia says that hybrid offerings are “the bridge between skincare and color, and it’s good for your skin. It nurtures and nourishes your skin, and it also allows you to have fun.” These five makeup-skincare multi-takers embody our philosophy toward soulcare and having fun with self-care and self-expression.

LET ME GLOW ILLUMINATING PRIMING SERUM

When it comes to makeup with skincare benefits, it doesn’t get any glowier than Let Me Glow Illuminating Priming Serum, a multitasking powerhouse that uses niacinamide to help brighten and smooth the look of skin while doubling up as a dewy primer. It’s the perfect prep step before applying long-wear makeup, as it infuses skin with a burst of hydration and nourishment. Ingredients like rose water help to replenish dull, dry-looking skin, plus plant-derived squalane acts as a lipid-rich ingredient.

IT’S LIKE SKIN 2-IN-1 CONCEALER AND TINT

It’s Like Skin 2-in-1 Concealer and Tint is our multitasking skincare-makeup MVP. It’s both a spot concealer and all-over skin tint that helps brighten and blur the appearance of skin while providing light-to-medium coverage. It’s Like Skin comes in 40 shades, all designed for a naturally radiant complexion. Niacinamide is the beloved skincare ingredient and the star of It’s Like Skin, helping to brighten and balance the skin’s appearance.

TINTED LIP BALM

Comforting Tinted Lip Balm is both a literal balm for lips and a metaphorical balm for the soul. Each swipe of subtle color also helps to nourish thanks to the formula’s tried-and-true skincare ingredients: hydrating and silky camellia seed oil, omega-rich avocado oil, fatty-acid rich shea butter, and intensely moisturizing castor seed oil.

Alicia says: “It’s pretty light, pretty easy, but [Comforting Lip Balm] just turns up the vibe. A little of it feels natural and also has a little pop of color. I love the ease of that. This is super gorgeous and very soft.”

SHEER FLUSH CHEEK TINT

Thanks to its eight soul-satisfying shades, our Sheer Flush Cheek Tint can be layered on and blended together to fit any mood in seconds. These prismatic, skin-nourishing colors are made to elevate your beauty routine for a color-rich ritual that lets you glow your own way.

Sheer Flush’s derm-developed formula didn’t come to play; it’s a moisture-supporter thanks to nutrient-rich oils like safflower, castor, and sunflower seed oils and soothing antioxidants like Vitamin E. The result? A buildable blush that goes on lightweight and delivers a rush of natural-looking color.

GLEAM ON HIGHLIGHTING BALM

Gleam On Highlighting Balm ups your luminosity and helps illuminate skin with a lit-from-within glow. This skincare-makeup hybrid contains nourishing, nutrient-rich sunflower seed oil and Vitamin E, a powerful antioxidant that helps soothe skin.

Gleam On reveals and heightens your aura, whether worn alone or with other skincare makeup for a full look. For a boost of radiance, apply highlighter cream to the high points of the face or pair with Let Me Glow Illuminating Priming Serum for a healthy-looking all over complexion.

HOW TO ACHIEVE A NATURAL MAKEUP LOOK WITH SKINCARE-MAKEUP HYBRIDS

Speaking of timeless beauty, achieving the “no-makeup makeup look” is a skill that’s practically immortal. Who doesn’t want that I-woke-up-like-this glass skin glow without all the fuss?

Skincare-makeup hybrids are the secret of flaunting a fresh face with barely-there pigments to boost your natural radiance. A few dabs of your favorite tinted lip balm or sheer cheek tint level up your look whether you’re going for fresh-faced or a full-wattage glam.

Share your favorite skincare-makeup offerings + rituals in the comments!