The content creator gets real about embracing change and the power of self-care.
– KEYS SOULCARE
Content creator Vic Styles has been fine-tuning her POV from a young age. As the child of a military father, she’s lived everywhere from Kansas to the Netherlands, learning a little something new at each location. But, it wasn’t until she was working as a wardrobe stylist in Los Angeles that she decided to put her unique perspective front and center. Now based in Brooklyn, she brings that wise, globally minded attitude to her website, YouTube channel, and newly minted podcast, Kontent Queens.
Though Styles is juggling multiple projects at once, she always makes time for herself. Below, she dishes about her career, go-to self-care rituals, and what’s keeping her energized.
What sparked your interest in wellness and beauty, and how did you get started as a content creator?
I never realized that the things I did were different or inspiring until my friends told me. My mom has been a vegan for 20-something years, and I’ve been a vegetarian for a very long time. Growing up, my mom taught me how to make face masks at home, and I started meditating when I was 18. These are things that are so innate to who I am; I didn’t know other people would be interested in them. My friends were like, “You should start writing about this stuff.” I did, and everyone seemed to like it.
What does the word “wellness” mean to you?
We’ve been told so many things about what wellness is, and when you get to the root of it, the root of the word is well. So for me, wellness is feeling well mentally, physically, spiritually, emotionally, and financially. I think it’s a holistic sort of concept.

Can you tell us about your projects?
I just started a podcast with a friend. It’s called Kontent Queens. We basically talk about creating content as women of color. We go over the business side of things, taxes, management, usage rights… all sorts of things that when we started doing this, we had no clue about. [We wanted] to open up this world and space to people that may be interested.
How would you describe your approach to beauty and skincare?
My approach to beauty is less is more. Don’t cover up who you are. My approach to skincare is it starts with what you put in your body. You can buy any creams, foundations, serums, whatever, but if you aren’t feeding yourself nutrients, then your skin is going to reflect that.
What’s your skincare routine like?
To wash, I have been using CocoKind. I use the Keys Soulcare Reviving Aura Mist, and I love it so much. I cannot live without tea tree oil — it’s a must for me along with sunscreen. For sunscreen, I use Black Girl Sunscreen or Supergoop!.
Has your self-care routine evolved over the years? Has being a content creator influenced it at all?
I think that it [has] evolved over the years because I [have] evolved over the years, and my content is a reflection of that. I didn’t know what it meant to care for myself when I was younger. I didn’t know what it meant or how good it felt to have a good night’s rest. I was partying until 2 a.m. and then getting up at 7 a.m. to go to class. And, I wasn’t eating the best. I don’t even think I knew what self-care was then. Now that I know, it’s like, Oh, well when you care for someone, what kinds of things do you do for them? I started looking at the things that I did for others, and I started doing them for myself.

What are some of the self-care rituals that you do routinely?
I give myself compliments daily. I feed myself things that are healthy for my mind and my body, and I spend time doing things and with people that I love. I’m very adamant about not expending energy on things that don’t bring me joy — whether that’s work, where I live, the music I listen to. I think that’s imperative.
Since you have moved around quite a bit, how do you create a sense of home for yourself?
Whenever I feel too stagnant, I am always like, I gotta go. I need a new apartment. For me, change has become such a normal part of my life that feels like home.
How do you care for yourself? Share your favorite self-love rituals in the comments below.