Beauty and wellness pros who educate and inspire our skincare rituals on every level.
– KEYS SOULCARE
We launched Keys Soulcare to spark connection — and transformation — around the notion of taking care of ourselves on every level. Our earth-friendly, derm-developed skincare offerings play a tremendous part in that vision, but we’re equally inspired by lightworkers in the world who spend their days testing, trying, and levelling up the beauty industry right alongside us. Today, we’re sharing a few advocates and experts to add to your go-to, soulcare resource roster.
1. Jessa Blades
Blades is a celebrity makeup pro, holistic beauty advocate, and herbalist who’s as excited to share a radiance-boosting facial mask recipe as a new mascara find. Follow her on Instagram for the seasonally inspired virtual beauty hours and (booze-optional!) flower-infused cocktail recipes. Want to get a little closer to Blades’ magic? Book a one-on-one beauty routine consultation that incorporates your favorite products with her time-saving (and confidence-boosting) techniques.
2. Vic Styles
In case you missed it in our Lightworker Love interview, the content creator and wellness advocate counts clean beauty discoveries among her multiple gifts and passions. In addition to curating sustainable, global goods on UnRefynd’s Instagram, her personal feed is brimming with facial tool demos, skin-friendly snack finds, and candid updates on her own daily rituals.

3. This Organic Girl
Founder (and gray-haired style icon-in-the-making) Lisa Fennessy is on a mission to help women make better choices about what they put on and in their bodies. Her blog covers topics from what to look for in skin-boosting supplements to the actual effectiveness of top-rated natural hair dyes. Meanwhile, her Instagram — which is packed with personal DIYs, before-and-afters, and daily skin rituals — feels like a peek behind the scenes of a savvy, adventurous friend who just happens to love all things clean beauty.
4. Cup of Johanna
As a speaker and journalist whose work has appeared in Refinery29, Oprah, InStyle, and more, Johanna Ferreira knows skincare from every conceivable angle. Lucky for us, she’s a sharer. Keep up with her feed and byline for the scoop on the latest skincare trends, flawless “no-makeup-makeup” routines, and more.
We’d love to hear who you’re following for clean skincare info and inspiration. Share your favorites in the comments!