Your Keys Soulcare Guide to Fall 2025 Makeup Looks and Trends
Fall’s cozy vibes are a perfect reminder to slow down, not dull down. The proof? These fall beauty trends help you shine at full wattage, even as the days get darker.
Summer might be winding down, but the cooler weather gives you permission to turn up the vibe with your makeup — whether you opt for a vibrant pop of color, try icy makeup, or stick with a classic less-is-more approach.
No matter which look suits your mood, autumnal beauty bliss awaits. Here are 6 fall makeup trends to switch things up and welcome the season change.
2025 FALL MAKEUP TRENDS
1. INTRODUCE A POP OF PURE COLOR
Ease into the season with comforting rituals and a timeless makeup trend — the statement lip. This fall, reach for Comforting Tinted Lip Balm to lock in a glistening layer of color.
There are three unique shades to choose from. You can embrace the season with Inspiration, a berry bold, rich wash of violet. You might reach for the bright strawberry goodness of Sheer Bliss, or the silky mauve of Devotion.
It’s rich in moisturizing ingredients like avocado oil, camellia seed oil, and shea butter to create silky, buildable coverage with every swipe.
2. TRY THE C-SCULPTING BLUSH TREND
Blush just got bolder. There are tons of blush trends — even spanning multiple letters of the alphabet — but the C-shaped blush trend is proving to be big for fall and winter.
It’s a pretty simple trend to try. Simply swipe Sheer Flush Cheek Tint in a C-shape along your cheekbones nearly to the point of your brow. Safflower oil, sunflower seed oil, and Vitamin E help to nourish the skin and lend luminosity. The result? A sculpted, uplifted look that draws the eye to the high points of the face.
For next level light, top things off with a golden touch of Gleam On, our nourishing highlighting balm. Its blend of crushed amethysts and mica illuminate the skin for a lit-from-within glow.
(Psst, choose from eight vibrant hues of Sheer Flush Cheek Tint to craft smooth, prismatic looks. Not entirely sure which blush is right for your skin tone? Don’t worry. We got you.)
3. GO MONOCHROME
Like an all-black ensemble, there’s something so chic about a monochromatic makeup look. Monochromatic makeup is a great way to make the most out of products you already have — you can opt for multi-taskers that work overtime on the eyelids, lips, and cheeks. Shadow, lipstick, and blush all in one. Check, check, check.
But let us be the first to tell you: monochrome does not equal boring. Lean into bright pinks, berries, and corals for extra oomph. Or, try the latte makeup trend, a sophisticated take on wearing your favorite brown and nude shades. A monochromatic approach accentuates your facial harmony and elevates your look. Recreate the warm, café-inspired look the soulcare way by applying It’s Like Skin 2-in-1 Concealer and Tint— choose from 40 shades to find the one that’s right for you! Sweeten the look with the nourishing Gleam On Highlighting Balm, in shade Enlightenment.
4. SOFT MATTE COMES BACK
Dewy has had its day in the sun. While the dewy, glass skin look will likely always be en vogue, this fall matte is coming back with a vengeance. The soft matte moment is an homage to the early 2000s— a time that seems to be stirring up all sorts of nostalgia lately online.
With soft matte, the emphasis is on buildable coverage that still feels light and airy. Start by tapping It’s Like Skin 2-in-1 Concealer and Tint into the skin with either your fingertips or the Natural Beauty Makeup Blending Sponge for more precision application. Then, follow it up with some setting powder for a soft matte finish.
While soft matte doesn’t always involve a setting powder, it definitely can. It’s all about radiance, and using powder in a minimalist way that evokes old Hollywood glamor.
Like our skincare and makeup hybrid offerings, part of the beauty of the soft matte trend is that a little can go a long way. Some call this “cloud skin,” but in general, soft matte is the kind of glam that achieves a soft, almost opaque finish.
5. ICY MAKEUP
As temperatures dip, it’s only right for wintry makeup to re-enter the chat. Cool, icy colors like silvers, pale pinks, and baby blues are all classic shades for this look. Frosted lips and shimmery highlighters match the vibe of the season change.
Another way to achieve the icy makeup look is through a skincare-makeup hybrid like Let Me Glow Illuminating Serum, which primes the skin for makeup. Niacinamide helps to brighten and balance the look of skin, while rose water infuses a refreshing burst of hydration.
6. DARE TO BARE
Soulcare honors that your skin is a beautiful canvas for self-expression, even if you aren’t wearing a stitch of makeup. Letting more of you shine through no matter the season is always on trend — so ditch the heavier foundations and concealers for a lightweight, minimal glam this fall.
The quick, skin-like finish of a barely-there-makeup look — brought to you by It’s Like Skin 2-in-1 Concealer and Tint — will leave you feeling freer to express yourself with a base you can build on or leave as-is.
On fresh-faced days, reach for product offerings that hydrate and nourish. Consider hydrating ingredients like peptides, or reach for oils like jojoba or marula on days when your skin craves nourishmentAfter a summer of sun exposure, copious SPF, and looks that embrace the sweaty, dewy days of summer, fall presents the perfect opportunity to reset. Here are a few more ways to transition your skincare ritual from summer to fall.
What look are you falling in love with this season? Share your fall favorite(s) in the comments!
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