Skincare Tips & Routine for your 40s
In this article:
- Understanding Skin Aging in Your 40s
- Tips for Skin for Your 40s
- Simple 4 Step Skincare Routine for your 40s
Understanding Skin Aging in Your 40s
As the seasons of nature shift and change, so do the seasons of a human being’s life. Aging is the natural progression of time, but it’s also natural to begin to notice changes to your skin, hair, and body. With that, your skincare routine in your 40s is going to be distinctly different from what worked for you and helped you feel your best in your 20s and 30s.
Let’s get into skincare for women over 40 and what kinds of product offerings you can weave into your daily self-care practice.
How do skin changes in my 40s differ from my 30s or 50s?
As you mature, you’ll start to see changes to your skin that are caused by both genetics and environmental and lifestyle factors. Pollution, sun exposure, and dehydration can all affect the look and feel of skin over time.
It’s important to adopt and maintain healthy habits — like getting ample sleep, hydration, reducing stress, limiting alcohol, and stopping smoking — if you haven’t already.
Here are other ways your skin may experience changes in your 40s and beyond:
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Collagen degeneration: Once you hit your 40s, collagen production diminishes significantly. Collagen helps in maintaining skin structure and firmness, so having less collagen in the body can lead to visible fine lines and wrinkles.
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Sun damage: The American Academy of Dermatology Association notes that “if you’ve spent ample time in the sun without sun protection, you’ll likely see the effects now,” meaning that continued sun protection and targeted treatments of sun damage may become more important in your 40s.
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Dehydration: The skin's ability to retain moisture decreases, often leading to dryness and rough texture.
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Hormonal changes: Menopause also affects the look of skin, and may cause side effects like hormonal acne or changes in skin texture and firmness.
Tips for Skin for Your 40s
1 Start with a gentle cleanser.
Start every regimen with a cleanser suited for your skin type. You’ll want to use offerings that are gentle enough for daily use, like the Golden Face Cleanser with glycerin plus Manuka honey. Incorporate a mild exfoliant a few times a week. Look for formulations with glycolic or lactic acid to help buff away dullness and boost the look of skin’s radiance.
2 Everyday hydration is essential.
For skin over 40, moisture is your number one ally. Opt for moisturizers that provide hydration and help support skin’s moisture barrier.
Look for moisturizers and creams with ceramides to help support the skin's natural moisture barrier and retain moisture. Or, try rich facial oils with ingredients like squalane to help provide deep hydration overnight.
3 SPF is non-negotiable.
No matter what decade you’re in, sun protection is a must. Choose a broad-spectrum sunscreen with an SPF of at least 15, and remember to reapply at least every two hours.
4 Use focused ingredients for targeted benefits.
In your 40s, consider these four types of benefits and if they’re right for your skincare ritual. Look for serums and creams that contain concentrated ingredients to help tackle specific skin needs.
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A retinol alternative (bakuchiol) helps plump the look of skin.
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A peptide serum helps to visibly firm and improve the look of skin.
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A facial oil with squalane can help offer deep but lightweight hydration without clogging pores.
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A peptide-rich eye cream can help revitalize, visibly smooth, and hydrate delicate under-eye skin.
Simple 4 Step Skincare Routine for your 40s
Step 1: Cleanse
Start your skincare ritual with a simple, gentle cleanse. Our best-selling Golden Face Cleanser With Manuka Honey helps wash away makeup, impurities, and traces of SPF, so you can feel refreshed before moving onto the next step in your skincare routine.
Step 2: Benefit
Help hydrate and plump the look of skin with the clinically proven Truly Becoming Peptide Serum, which contains poly-peptide complex, which are potent amino acids that help visibly firm and improve skin tone and multi-weight hyaluronic acid to help keep skin deeply hydrated.
Step 3: Moisturizer
An optimal skincare regimen in your 40s takes both hydration and sun protection seriously. We recommend:
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AM: For daytime, reach for your favorite SPF like Protect Your Light Daily Moisturizer Broad Spectrum SPF 30 Sunscreen, which doubles as a daily moisturizer and UVA/UVB sun protection. Remember to reapply at least every two hours for optimal coverage.
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PM: Use a rich moisturizer at night to lock in hydration and help nourish the skin while you sleep.
Step 4: Glow
Finish off your ritual with a brightening serum like the Let Me Glow Illuminating Priming Serum with Niacinamide, which helps plump the look of skin while imparting a healthy-looking, lit-from-within glow.
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