Shining at Full Wattage
Did you know that 75% of our day’s emotions are connected to scent? It’s true. Scents have the power to conjure (and ignite) our hopes, dreams, memories, and intentions.
“Why am I so big on rituals? It’s because I always feel like I’m looking for them. I don’t feel like we have enough rituals in our lives, baked in and built in.” — Alicia
Which brings us to our Sage + Oat Milk Candle, envisioned to lend yourself and air care rituals more space, peace, and focus. The candle scent is smoky, warm, and calming from the moment it’s lit.
Sage brings energy and clarity — encouraging our sense of mindfulness to rise, and negativity to dissipate. Meanwhile, notes of soothing oat milk transcend cultures and continents, honoring our common need for self-nurturing and connection.
“Sage + Oat Milk is all about nurturing and protection,” says fourth-generation perfumer Catherine Selig, who worked with Alicia to craft the perfect scent blend. “When Alicia smelled it,” she said, “This is like me in a bottle… literally, a bottle of me.’”
Selig says that’s not where she and Alicia’s scent-meets-soulcare synergy stopped.
“Music and olfaction [sense of smell] tap into the same part of the brain, so there’s an instant connection in working with a musician like Alicia,” says Selig. “With a song, you can remember the time when you listened to it, who you were with, what you were feeling — it’s exactly the same for fragrance. Both can move you to a different state of mind.”
Need more inspiration for blending it into your wind-down routine? Check out Alicia’s “Get Unready With Me” video, breaking down a few of her favorite ways to wind down and refocus.
And, next time you’re in need of a spark of confidence, steadiness, or power? Light this candle and intone its affirmation — I shine at full wattage. Let it inspire you to shine on every level.
What chords of emotion, energy, and focus did our candle strike for you? How do you plan to blend it into your soulcare rituals? Let’s connect — and keep shining — in the comments.
SPIRIT
MIND
BODY