Relax, Release + Radiate Inner Glow with Golden Face Cleanser
The daily ritual of washing our faces can feel oh-so-simple. But, looking beyond the surface of the act — and specifically, what offerings we use to care for our skin — can make all the difference.
Experts agree that the right cleansers can make a difference in everything for all skin types — from acne-prone to sensitive skin — in addition to washing away surface impurities. But how do you determine the best face cleanser for your skin?
MEET GOLDEN CLEANSER
Golden Face Cleanser is the Keys Soulcare take on a gentle face cleanser that helps promote healthy looking skin and elevates the act of cleansing itself. Like magic, Golden Cleanser transforms from a gel texture to a foam when mixed with water and gently massaged into the face and neck.
Here’s how to use Golden Cleanser as your daily face wash: Simply dispense a pump or two into wet hands and work into a foamy lather. Press your hands up to your nose if you’d like and appreciate the comforting sage and oat milk scent, which is a fan favorite.
Then, gently massage the cleanser over your face and neck in a circular motion, and rinse away with warm water. Golden Cleanser removes makeup and impurities all while leaving the skin feeling clean, soft, and refreshed.
(Don’t forget to savor the seconds with Golden Cleanser’s corresponding affirmation: “I am devoted to this moment.”)
As with all things Keys Soulcare, we blend ancient botanicals and wisdom with modern science and innovation, all with the aim to transform everyday routines into meaningful, affirming rituals.
ELEVATING YOUR EVERYDAY SKIN PREP
Soulcare doesn’t stop at the cleansing step. After washing your face with Golden Cleanser, you have the opportunity to take your everyday skin prep from mundane to memorable with a multi-step ritual that honors your glow.
Feeling good in your skin has the power to turn around a tough day, and crafting an intentional self-love practice can look however you want it to look.
To take your skincare ritual from the basics to beloved, pair your cleansing step with offerings like with Be Luminous Skin Exfoliating Powder with Lactic Acid. Be Luminous is a multi-tasking powerhouse that uses Lactic Acid, one of the mildest and most hydrating alpha hydroxy acids, to help gently exfoliate for brighter-looking skin. This water-activated exfoliator transforms from a powder to a creamy foam to buff away dullness and reveal your skin’s true radiance.
(Does exfoliation evoke ideas of rubbed-raw skin or stripping formulas? Here’s how exfoliation works, plus tips on how to keep it gentle.)
After cleansing, you might also want to reach for a gentle toner like Tranquil Essence Toner, a toner-essence hybrid that offers soothing replenishment. Rose water and glycerin help hydrate skin while Aloe vera helps soothe and cool, preparing your skin’s clean canvas for the rest of your ritual.
INGREDIENTS IN KEYS SOULCARE GOLDEN CLEANSER
GLYCERIN
Glycerin is a moisturizing ingredient that helps hydrate and soften the feel of skin.
MANUKA HONEY
Manuka honey is a potent, antioxidant-rich honey that helps to nourish and hydrate skin’s appearance.
CHAMOMILE
Chamomile is a flower herb — one we often reach for in warm, comforting herbal and medicinal teas — that is high in antioxidants and polyphenols.
TURMERIC
Turmeric is a nourishing spice that contains vitamins B and C. Some cultures believe turmeric contains skin-detoxifying properties. Its active ingredient, curcumin, is what gives it that distinctive yellow-orange color by which Golden Cleanser derives its name.
“My favorite part of the cleanser is turmeric,” says Keys Soulcare consulting dermatologist Dr. Renée Snyder, M.D. “This little spice is the hardest-working spice in the entire world, and it’s been used as an Ayurvedic essential for over 4,000 years.”
WHAT OUR COMMUNITY IS SAYING
Here’s some love for our gentle Golden Cleanser online and from Alicia Keys herself!
“It smells amazing, it’s light, but beautiful, and when I use it I love the consistency. It’s not too super foamy, but it feels really good.” – Alicia Keys
“This cleanser is magic. I’m in love with the scent and the consistency. Bonus for making my face look fabulous” – Diana, customer
“Manuka Honey is another reason why I love Keys Soulcare. Having just purchased this wonderful cleanser, I am over the top with its quality, thorough cleansing & my soft, smooth canvas after use.” – Judy, customer
“It has my skin soft, glowing and I honestly have stopped wearing makeup as much as I used to… I love how my skin looks and feels after every wash…I’ll continue to use this product. It’s been amazing.” – Roslyn, customer
FACE WASH FAQ
HOW TO CHOOSE THE RIGHT FACE CLEANSER FOR YOU
Picking the best face cleanser for you depends on a few key factors, really. You might tailor your cleanser to your skin type, your skincare goals, or simply your preferences.
For dry skin types, for example, you’ll want to focus on gentle cleansers that are hydrating and won’t be stripping or drying. For acne-prone or combination skin types, you might consider a cleanser with an active ingredient that targets acne — think of salicylic acid as a popular example.
You might be a fan of minimalist routines, which would determine whether you reach for a cleansing balm (a favorite first step in double cleansing rituals). Or, maybe you like how foamy cleansers feel against your skin and prefer those instead of cream or water-based cleansers. There are many ways you can choose on this journey!
HOW TO PROPERLY WASH YOUR FACE
Dr. Renée recommends only washing your face with your own two hands, even if it’s tempting to reach for a cloth or makeup remover pad. She also recommends that you wash your face no more than twice per day, once in the morning and once at night.
“Wet your face with lukewarm water and use your fingertips to apply cleanser. Using a washcloth, mesh sponge, or anything other than your fingertips can irritate your skin.”
The next time you approach the act of “just” washing your face? Slow down, take a sec, and opt to bask in the Golden Cleanser’s affirmation — “I am devoted to this moment” — instead.
How can appreciating seemingly simple acts of self-care make the everyday feel more beautiful?
SPIRIT
MIND
BODY